Question

Name of Corporate Restructure:

KRAFT FOODS

1) • Introduction

2) • Company profile

• Types of restructure

• Main core business & other businesses.

• Corporate changes before restructure & after restructure.

3) • Reasons behind the restructure process

• The position of the company before decide corporate restructure.

• Why engage corporate restructure.

4) • Target objectives of restructure

• Why the company decided to do corporate restructure.

5) • Improvements in company’s performance after restructure process

• Compare the performance of the company before and after the restructure. The changes may be on market, financial performance, organizational structure, operation of the business or appearance of the business.

6) • Conclusion of your findings with comparison

Answer 1

1) Kraft food is world largest food and beverage manufacturer headquartered in Chicago , part of Kraft Heinz company .

2). The firm has 2 operating Units Kraft food N.A and Kraft food International and it has 5 main sectors a) Snacks b) Cheese c) Beverages d) Convenient meals e) Cheese,

In 2012, Kraft Foods Inc. split its North American grocery business to a new company called Kraft Foods Group, Inc. The another arm was renamed Mondelez International, Inc as an international snack and confection company.2015, Kraft Foods Group Inc. merged with the H.J. Heinz Company to form the world's fifth-largest food and beverage company.

3) & 4) Kraft Foods split the food giant into two separate companies by separating its snack foods lines from its grocery brands as both have different growth rate while one has high growth rate and second has slow stable business .two different businesses had different needs, different strategies and different growth prospects and capital requirement of both business were different . The grocery company grows slowly but still is able to return cash to its investors . The new Kraft Foods Group’s mission was focused mainly on grocery products for the North American market while Mondelēz was to focus on international confectionery and snack brands. The company’s snacks lines including Cadbury chocolates, biscuits, Oreo cookies, Tang, popular in fast-growing developing markets. The Snack business require lot od investment to grow and expand whereas grocery business will be a lean business with stable growth .