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Instruction: Read the cases below and answer the questions within 60 minutes Case Part 1 Jennie Garcia could not believe that her career had moved so far so fast. When she left gradua a masters degree in anthropology, she intended to work at a local coffee shop until something along that was more related to her academic background. But after a few months, she came to business, and in a little more than a year, she was promoted to store manager. When the comp she worked continued to grow, Jennie was given oversight of a few stores. Now, eight years after she started as a barista, Jennie was in charge of operations and plannir companys southern region. As a part of her responsibilities, Jennie tracks store revenues an coffee demand. Historically, Sapphire Coffee based its demand forecast on the number of st that each store sold approximately the same amount of coffee. This approach seemed to wor company had shops of similar size and layout, but as the company grew, stores became mon some stores had drive-thru windows, a feature that top management added to some stores be sales for customers who wanted a cup of coffee on their way to work would increase coffee rushed to park and enter the store to place an order Jennie noticed that weckly sales seemed to be more variable across stores in her region and anything, might explain the differences. The companys financial vice president ha ncreased differences in sales across stores and was wondering what might be happening. I Jennie, he stated that weekly store sales are expected to average $5.00 per square foot. Thu would have average weekly sales of $5,000. He asked that Jennie analyze the sto what, if to see if this rule of thumb was a reliable measure of a stores performance. The vice president of finance was expecting the analysis to be completed. Jennie value of 0.01 to conduct the hypothesis testing decided weekly sales records for 53 stores. The data was analyzed and the computer output is as fo Store Sales $6,000.00 $5,000.00 $4,000 00 $3,000.00 $2,000.00 $1,000.00 y 3.1109x1612.5 R 0.6563 S- 673 773 873 973 1073 1173 Store Size SUMMARY OUTPUT Regression Statistics Multiple R R Square Adjusted R Square Standard Error Observations 0.810 0.656 0.649 277.115 53
ANOVA df MS Significance F Regression Residual Total 51 52 7477595.91 7477596 97.3730.0002 3916444.12 76793.02 11394040.03 Intercept Store Size (Sq. Ft.) Coefficients Standard Error Stat 5.478 1612.466 3.110 294.340 0.315 P-value 0,00001 Lower 95% 1021.55 2.47 Upper 95% 2203.38 3.74 9.867 0.0002 1. Identify the major issue(s) of the case. 2. Identify the dependent variable. Briefly describe the relationship between the two variables. Does the variable store size explain a significant amount of the variation in weekly sales? 4. Based on the estimated regression equation, does it appear that the $5.00 per square foot weekly sales expectation the company currently uses is a valid one? 5. Discuss the findings and interpret the result in your report.
3. Does the variable store size explain a significant amount of the variation in 4. Based on the estimated regression equation, does it appear that the $5.00 p sales expectation the company currently uses is a valid one? 5. Discuss the findings and interpret the result in your report. Case Part 2 in the business long enough to know that a stores size, although a Jennie had been not the only thing that might influence sales. She had never been convinced of the window, believing that it detracted from the coffee house experience that so many customers had come to expect. The VP of finance was expecting the analysis to be weekend. Jennie decided to randomly select weekly sales records for 53 stores, alo whether it was located close to a college, and whether it had a drive-thru window. need to be sent to the corporate office by soonest possible. The data was analyzed and the computer output as follows. Use alpha-value of 0.01 to conduct the hypoth SUMMARY OUTPUT Regression Statistics Multiple R R Square Adjusted R Square Standard Error Observations 0.852 0.726 252.029 53 ANOVA df MS Significan 0.0001 Regression Residual Total 112421.08 63518.8 11394040.03 49 52 Coefficients Standard Error tStat P-value Lower 9 1461.063 3.256 -109.362 314.353 273.490 0.289 84.632 105.649 5.342 0.0001 11.234 0.0001 Store Size (Sq. Ft.) College Nearby Drive Thru 911.46 2.673 1.292 0.2023279.43 102.04 2.975 0.0045 6. Compare the result from Part 1 against Part 2. Summarize your analysis an to the companys vice president of finance.
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Answer #1

Case Part 1

1.
The major issue of the case is that the weekly sales across stores in Jeanie's region is highly variable. Jeanie needs to explain the differences in sales across stores and find out whether there is relation between sales and the store size.

2.
The dependent variable is average weekly sales. By regression output, the relation between the variables is,
Weekly Sales = 1612.466 + 3.110 Sore size (sq. ft.)
There is a positive correlation between weekly sales and the store size. With unit sq. ft. increase in store size, the weekly sales is increased by $3.11

3.
The p-value for F test (0.0002) is less than the significance level of 0.05. Thus, the variable store size explain a significant amount of the variation in weekly sales.
R-square for the regression is 0.656. So, the variable store size explain 65.6% amount of the variation in weekly sales.

4.
Based on the regression equation, it appears that the weekly sales expectation is $3.11 per square foot. Thus, the compant is expectation is different than the estimated regression equation.

5.
By regression output, the relation between the variables is,
Weekly Sales = 1612.466 + 3.110 Sore size (sq. ft.)
There is a positive correlation between weekly sales and the store size. With unit sq. ft. increase in store size, the weekly sales is increased by $3.11
F test suggests that the model is significant and the store size is a significant variable in determining the weekly sales.

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