Question

1. Pick a purchase you have made or considered making recently that you would classify has extensive (vs. limited or routine).
2. Go through the steps you took in the decision making process, and be detailed.
   • what was the problem/need
   • your information search
   • your evaluation of alternatives
   • your decision
   • your post-decision evaluation
3. Based upon your decision process, how would you classify yourself in terms of segmentation variables? What about you led to the choice you made for this process? Please describe yourself, explain your description, and explain how the marketing for the products you considered appealed to you based upon this description.

This assignment will be evaluated based upon:

• appropriateness of decision chosen
• thoughtfulness and thoroughness of decision making process description
• thoughtfulness, appropriateness, and thoroughness of segmentation classification
• proper formatting
• ability to follow instructions
• writing mechanics

Please do not use the following example for your assignment!

As a simple example, if you decide to purchase a new pair of shoes for a job interview (that is the problem/need), where do you go for information about appropriate shoes for an interview, how do you evaluate possible options (what is your criteria), did you purchase, and what did you learn from the process to apply to future decisions?

When it comes to segmentation variables for shoes the following variables are just some that may be relevant:

• gender
• age
• income
• occupation
• psychographics (lifestyle, personality, motives)
• benefits sought (these will be specific to the product category)
• geographyThe following content is partner provided

Answer 1

answer-

In our daily lives we make many decisions related to purchasing. sometimes we make quick and instant purchase which are called routine purchase while some are tough and required energy and efforts to make a single purchase decision which are extensive decisions of purchase.

In this discussion, i would tell you about my purchase where i purchases a Laptop which i think is not the product you purchase most often especially if you need some extra specification in that laptop.

I would be telling my decision making process in which i find the problem or need of new laptop because my old laptop was completely broken and outdated also there is extra need which is very important and that need is that i need laptop with high graphic card which can play big games easily without lagging.

In second step i do some information research in which i asked from my class friends which they suggest some brand and laptops, then i also go to some stores where i gather information from store owners and last information research was from online means shopping sites, youtube reviews, etc.

in the third step, i started to find that i have four to five alternatives like Lenovo, Apple, Samsung and Asus to choose from, the apple being expensive so i remove that from the list the i go to Asus because it has all the specification like high RAM, High end graphic card, High and latest processor and cheap price as compared to others,

In the end i made the final decision to purchase Asus laptop which is working good and i am satisfied with it .This satisfactions shows my post purchase evaluation because laptop is lightning fast and doing the job beyond my expectation.

According to me, the company made this laptop based on psychographic factor of segmentation in which the customer of this laptop will have habbit of gaming and live the lifestyle of playing video games and doing high end programming stuffs.