Question

4. Describe the "traditional" media usage of respondents in the sample Paragraph Styles Favorite television show type Cumulative Frequency Percent Valid Percent Percent Valid Comedy 70 7.0 7.0 7.0 Drama 176 17.6 17.6 24.6 Movies/Miniseries 195 19.5 19.5 44.1 Documentary 254 25.4 25.4 69.5 Reality 76 7.6 7.6 77.1 Science Fiction 71 7.1 7.1 84.2 Sports 158 15.8 15.8 100.0 Total 1000 100.0 100.0 Favorite radio genre Cumulative Frequency Percent Valid Percent Percent Valid Classic pop & rock 116 11.6 11.6 11.6 Country 131 13.1 13.1 24.7 Easy listening 82 8.2 8.2 32.9 Jazz & blues 159 15.9 15.9 48.8 Pop & Chart 400 40.0 40.0 88.8 Talk 112 11.2 11.2 100.0 Total 1000 100.0 100.0 Paragraph Styles Favorite magazine type Cumulative Frequency Valid Percent Percent Percent Valid Business & money 74 7,4 7.4 7.4 Music & entertainment 140 14.0 14.0 21.4 Family & parenting 254 25.4 25.4 46.8 Sports & outdoors 119 11.9 11.9 58.7 Home & garden 62 6.2 6.2 64.9 Cooking, food & wine 57 5.7 5.7 70.6 74.7 Trucks, Cars & Motorcycles 41 4.1 4.1 News, politics & current 253 25.3 25,3 100.0 events 1000 100,0 100.0 Total Copyright 2017 Pearson Education, Inc. Favorite local newspaper section Cumulative Frequency Percent Valid Percent Percent Editorial Valid 94 9.4 9.4 9.4 Business 204 20.4 20.4 29.8 Local news 31.7 317 31.7 61.5 National news 41 4.1 65.6 4.1 Sports 236 23.6 89.2 23.6 Entertainment 59 5.9 5.9 95.1 Do not read 49 4.9 100.0 4.9 Total 1000 100.0 100.0

Answer 1

Research based on the sample shows the results of traditional media usage is given.

Below is the summary of insights from the sample research.

"Television" media:

Top favorite television show type in the order of preference as per the sample is Documentary (25.4%), Movies (19.5%), Drama (17.6%) and Sports (15.8%). Top 2 constitutes 44.9%, top 3 constitutes 62.5% and top 4 constitutes 78.3% of total preference from the sample.

"Radio" media:

Top favorite radio genre in the order of preference as per the sample is Pop & Chart (40%), Jazz & Blues (15.9%) and Country(13.1%). Top 1 constitutes 40.0%, top 2 constitutes 55.9% and top 3 constitutes 69% of total preference from the sample.

"Magazine" media:

Top favorite magazine type in the order of preference as per the sample is Family & Parenting (25.4%), News, Politics & Current events (25.3%) and Music & Entertainment (14%). Top 2 constitutes 50.7% and top 3 constitutes 64.7% of total preference from the sample.

"Local Newspaper" media:

Top favorite local newspaper in the order of preference as per the sample is local news (31.7%), Sports (23.6%) and Business (20.4%). Top 2 constitutes 55.3% and top 3 constitutes 75.7% of total preference from the sample.

Overall, few additional insights from the data

- "Newspaper" is a preferred media for "Business"

- "Television" and "Newspaper" is a preferred media for "Sports"

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