Question

Describe the "traditional" media usage of respondents in the sample ? Please use the below table...

Describe the "traditional" media usage of respondents in the sample ?

Please use the below table to answer above question.

Favorite radio genre

Favorite radio genre, table, 1 levels of column headers and 2 levels of row headers, table with 6 columns and 9 rows

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Classic pop & rock

116

11.6

11.6

11.6

Country

131

13.1

13.1

24.7

Easy listening

82

8.2

8.2

32.9

Jazz & blues

159

15.9

15.9

48.8

Pop & Chart

400

40.0

40.0

88.8

Talk

112

11.2

11.2

100.0

Total

1000

100.0

100.0

Frequency Table
Frequency Table - Favorite magazine type - January 24, 2019

Favorite magazine type

Favorite magazine type, table, 1 levels of column headers and 2 levels of row headers, table with 6 columns and 11 rows

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Business & money

74

7.4

7.4

7.4

Music & entertainment

140

14.0

14.0

21.4

Family & parenting

254

25.4

25.4

46.8

Sports & outdoors

119

11.9

11.9

58.7

Home & garden

62

6.2

6.2

64.9

Cooking, food & wine

57

5.7

5.7

70.6

Trucks, Cars & Motorcycles

41

4.1

4.1

74.7

News, politics & current events

253

25.3

25.3

100.0

Total

1000

100.0

100.0

Frequency Table
Frequency Table - Favorite local newspaper section - January 24, 2019

Favorite local newspaper section

Favorite local newspaper section, table, 1 levels of column headers and 2 levels of row headers, table with 6 columns and 10 rows

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Editorial

94

9.4

9.4

9.4

Business

204

20.4

20.4

29.8

Local news

317

31.7

31.7

61.5

National news

41

4.1

4.1

65.6

Sports

236

23.6

23.6

89.2

Entertainment

59

5.9

5.9

95.1

Do not read

49

4.9

4.9

100.0

Total

1000

100.0

100.0

Frequency Table
Frequency Table - Favorite television show type - January 24, 2019

Favorite television show type

Favorite television show type, table, 1 levels of column headers and 2 levels of row headers, table with 6 columns and 10 rows

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Comedy

70

7.0

7.0

7.0

Drama

176

17.6

17.6

24.6

Movies/Miniseries

195

19.5

19.5

44.1

Documentary

254

25.4

25.4

69.5

Reality

76

7.6

7.6

77.1

Science Fiction

71

7.1

7.1

84.2

Sports

158

15.8

15.8

100.0

Total

0 0
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Answer #1

In a sample of 10000 people, 400 persons listen Pop & Chart program of Radio Genre which is highest number of Radio Genre listeners. The Easy listening program has lowest number of listeners. The most popular magazine segments among readers are Family & Parenting, News, Politics & current events. The other magazine headlines such as Cooking, Food & Wine, Home & Garden, Trucks, Cars and Motorcycles are less popular among people. The local news, business and sports news segments of newspaper are largely read by people while other news sections such as editorial and entertainment are not read by people. The majority of television viewers watch Documentaries, Movies/Miniseries, Drama and Sports whereas Comedy and Science Fiction and Reality TV programs are watched by less people.

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