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what is the consumer behaviour for tea.

what is the consumer behaviour for tea.

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Consumer behavior deals with the process followed by the entities before consuming the products and services and satisfy their needs. Here, the process is identification of different products, evaluation of different alternatives and selection of the final products as per the choice and preference.

With reference of tea, consumer behavior involves identification of different brands of tea available, evaluate the different brands on different dimensions such as price, taste, quality, value perceived about the tea and then select the brand for final consumption and disposal of the product tea. Here, consumer behavior of middle class people will be more price sensitive to the product tea. But higher class segment will focus upon quality and differentiated tea brands.

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