Question

Vertical marketing systems are Multiple Choice professionally managed geographically dispersed marketing channels designed to achieve chonnel economies and maximize marketing impact profess y managed and centrally coordinated marketing chonnels designed to a channef economies t retailers form an organization that operates a professionally managed geographically dispersed marketing channels that are controlled through strategic

Answer 1

Vertical marketing systems is in which the members of distribution channel ( producer wholesaler retailer) work together as unified group to achieve their objectives. Here one member of distribution channel owns are powerful enough to co-ordinate with other members of distribution channel as the power or ownership lies at one member of distribution channel they are managed by that person so vms are centrally coordinated vms main objective is to maximise economies in marketing channel economies are achieved due to efficient marketing and combing of resources

Explanation to option 1_ in first option it is given vms is geographically dispersed which is wrong vms are centrally coordinated as power lies with one member of distribution channel

Explanation to option 2 _ it is CORRECT because vms are centrally coordinated as said above and professnally managed whose objective is economies in channel and maximum marketing impact which is explained in explanation

Explanation to option 3_ the given option is not at all related to vms it is like horizontal marketing system where channel members of same level unite

Explanation to option 4 - here it is given vms are geographically dispersed which is wrong

So the correct answer is OPTION-2