Question

Why are some brands able to become global brands?

Answer 1

Some brands like Apple Inc. Nike, Ford etc. are able to become global brands because of the following reasons

• The global presence of the company
• The brand have a common taste which appeals to the customer all over the world
• The brand is consistent in its quality and performance
• They have common global marketing strategy and able to manage consistent consumer experience throughout the world.
• Meeting the expectation of the customers so they have a pool of loyal customers worldwide
• They give value of money to their customers by giving them best product or services at competitive price.
• They are able to create a solid brand image so the global customers get attracted