Global brands are important to companies operating internationally. Briefly explain one concrete reason a consumer in...
Global brands are important to companies operating internationally. Briefly explain one concrete reason a consumer in China would prefer a global brand?
Homework Answers
Chinese generally go for local brands as they have more nativity and would meet their requirements well. However one of the concrete reasons why consumers in China would prefer a global brand is that they like to prefer what is famous and they make themselves appear rich and stylish. They want the best and famous products to use and hence they would go for global brands with high popularity and on demand. They would like to use what is famous and high on demand which would be the global brands which are famous all over the world.
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Global brands are important to companies operating
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