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Explain what characteristics of the Rolex brand appeal to you and why. What has made them...

Explain what characteristics of the Rolex brand appeal to you and why. What has made them such a highly sought after brand?

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Answer #1

1. Rolex uses 904L steel which is better than the steel other watchmakers uses. 904L steel is rust and corrosion resistant. This makes the quality of Rolex watches much better than other watches.

2. Rolex watches use genuine gemstones and gold.

3. Quality assurance and testing are hallmarks of Rolex.

4. Rolex watches are objects of status symbol.

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