Question

What is one news story that has implications in marketing? Explain why you think it has marketing implications and who in particular should be paying attention (advertisers, brand managers, the agriculture industry, consumers, etc.).

Answer 1

News story: 7 Fresh Aspects that one should know about digital marketing

Author: Vikram Kumar

We all know that digital and social media marketing are the future of the marketing industry. Digital and social media marketing have revolutionized the way, a company can approach the industry and its target customers. This news story is all about the new ways in which digital and social media marketing can be integrated in business. One such aspect which has been highlighted by author is the use of digital marketing with AI integration. Artificial Intelligence can be integrated with digital marketing. In such a scenario, AI will study the past customer reactions and accordingly come up with marketing concept to approach the target customers. This will enhance the overall impact of the marketing idea and facilitate the awareness level of the consumers about the company’s offerings