Service: Kroger Clicklist describe how the customer market for this type of service is segmented. identify...
Service: Kroger Clicklist
describe how the customer market for this type of service is segmented.
identify the segment that is being targeted
describe the positioning strategy for the service
Homework Answers
Answer : Kroger click list is the service provided that is related to on- line grocery available with them at there door step.
The customer market has been segregated in a systematic and and logical manner as in order to attract many customer which are in hurry and no time to purchase grocery items.As per my view, the market has been segregated on the basis of geographical segmentation and behavioral segmentation have been characterised in them.
The behavior of the consumer towards purchasing grocery has been characterised. Some consumers are needed large variety of items from purchasing a bulk stock where as it depends upon consumer income and availability of time which item they want to purchase maximum.
Positioning strategy means that to place the product in best possible manner. Need based positioning strategy means that to place a product in such a manner that it provides an effective and logical result in a systematic manner.The main purpose is to place the product as per the requirements and norms of the customer.
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Service: Kroger Clicklist
describe how the customer market for this type of service is
segmented.
identify...
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