Question

you will read a case study that examines the use of social media in education and healthcare. Based on the scenario described in the case study, you will answer questions related to the various ways social media might be used in these settings.

Answer 1

Ans) Social media are:

- Web-based applications
- Interactive capabilities
- User-generated content
- Sharing and collaboration features

Uses of social media:

- Provider-to-consumer
- Consumer-to-consumer
- Companies-to-consumer
- Organizations-to-consumers
- Provider-to-provider
- Public health-to-consumer

Major organization using social media:

- CDC
- Mayo Clinic
- Veterans Administration

Social media tools:

- Social networks
- Blogs and wikis
- Microblogging
- Social bookmarking
- User-generated sites
- Virtual worlds

Benefits:

- Allows information to be shared with the intended community

- Microblogging produces valuable public health information and is a possible motivator

- Patients find people with similar conditions

- Increases public awareness

- Sites are used to recruit patients for research

- Enables patients to manage their own health

Conclusion & future direction:

- If Healthcare + Social = Social Health (today)

- Then Social Health (today) = Health (future)