Question

In detail, How does social media affect marketing?

Answer 1

Different social media attract their audience because it is a platform where people get to interact with each other easily. Social media helps in reflecting their life to others and make people get connected to each other where they can share their views and thought process. Example Facebook and Twitter helps people to share their views and thoughts and make them stay connected.

Social media also play important role for the business activities of the organization. Organizational marketing activities utilize social media effectively to advertise its products and services. This is done to create awareness among people about the product or brand. It can attract large number of audiences and helps in meeting the marketing goals. Social media is also referred by recruiters to check the personal profile of applicants which give them guidance whether the applicant is good or bad for the organization. Thus an organization cannot ignore social media.

Social media marketing is advertising or promoting the products, services or brand in social media like Facebook, Twitter etc. to reach the target audience for creating awareness. Social media plays important role in marketing and advertising.

• It covers large number of audiences globally.
• Social media helps in getting customers feedback.
• It helps in understanding customers perspective about the product.
• It helps in creating awareness about the brand and create positive views for the product.

The three essential features of social media marketing are: -

• It creates buzz where the message gets transferred from one person to another.
• It helps in creating a two-way communication between customers and the organization.
• The customers promote the message of the firm through social media.

The best way to market a product or item is by using social media. This can be done by

• Matching the social strategy with customers’ needs and perception.
• It is important to create right content like brand and user generated content. The content should be authentic and should be created in right volumes.
• Building network with people is important to understand what they think about the product or brand which can help in improving it in future.
• The information collected should be used effectively in business.