Question

MANCOSA

Please assist with the attached assignment

Choose a fast food restaurant of your choice. Engage with the management and staff of the restaurant and find out the following

1. The levels of management and tasks they perform
2. The restaurants market /task environment and its impact
3. The restaurant macro environment and its impact
4.The primary and secondary value activities within the restaurant
5.the management theory or theories embraced by the restaurant
6. The leadership theory or theories demonstrated
7. Challenges and solutions faced by the restaurant management team

Answer 1

Solution –

The restaurant that has been chosen for analysis is Arabian Nights in London. The restaurant serves authentic Arabian cuisine and is a specialty restaurant.

1. The management is divided into 3 levels. One is the manager level. Then comes the steward level. The middle layer is the chef level. The head chef controls the stewards. The manager is responsible for looking at the logistics and welcoming the guests. The steward looks at serving and cleaning. And the chef looks at the cooking and innovation.
2. The specialty restaurant market is a highly competitive market in the upscale localities of London. The customer expectations and the continuous pressure on innovation is the key in the industry. There are many restaurants that come up daily and also get closed daily. The problem is that the customers look at the restaurant not just for the food but for the ambience which makes this business complicated.
3. The macro environment is encouraging as the consumers value quality and are ready to pay a good price for the offering. The income levels are high and the perception about specialty restaurants is positive which makes this business lucrative.
4. The primary values are –

• Food Quality
• Ambience
• Hygiene
• Price

The secondary values are –

• Quality family time offering
• Healthy food
• Loyalty program

5. The management theories applied by the restaurant is as follows –

• Customer Value
• Innovative offering principle
• Loyalty program
• Pricing Strategy

All the above theories are applied to ensure that the business is productive and runs in a sustainable fashion.

6. The leadership theories applied are as follows –

• Behavioral Theories
• Trait Theories

The business is run in the family and the leader for the business comes from the family only.

7. The Challenges and Solutions are as follows –

• Logistics and Supplies – To ensure regular supply of quality food material it is ensured by integrating the supply chain with the local vendors to ensure regular fresh supplies.
• Innovation The chefs invest a lot of time to innovate and continue to redefine the offerings to the consumers. This also helps to relatively provide a higher offering in comparison with the competition.