Question

What are the service advantages to customers when a business sets its goals and strategies based on findings from a comprehensive SWOT analysis? In your opinion, can students use the SWOT analysis successfully as applied to school and work decisions (i.e., selecting a particular job or a particular course of study)? Explain.

Answer 1

When a business identifies its goals, sets strategies and deliver the services, then it creates different service advantages to the customers. The first advantage is that, customers get focused and best services as they are identified as target customers and opportunities by the firms who have already done the SWOT analysis. The second advantage is that customers get value for the money they pay, because firms have relied on their strength and committed only what can be delivered best by them. The third advantage is that customers get a complete value driven package where the service offered are best in quality at a competitive price, as firms do it due to threats lingering from the business environment.
Students can use the SWOT decision in their own decision related to the selection of schools or jobs. For example, a student can conduct the SWOT analysis and identify the strengths as good subject knowledge, past work experience, ownership of technical skills and disciplined behavior. Though, weaknesses are the poor financial background and lack of good hobby. The threats are the rising fee of the schools or jobs at distant locations and opportunities are new scholarship programs and new universities and schools coming up with special scheme for meritorious students with poor financial background. Further, new companies setting up their branches in student’s domain and in nearby areas, are the opportunities. On the basis of this SWOT analysis, students can apply in those schools that offer opportunities for the meritorious students and offer scholarship as well. It will help him to pursue the right schooling decisions. Besides, companies coming up in his own subject domain, creates ideal job opportunities that can be pursued by the students and his strengths in subject knowledge, technical skills and disciplined behavior will help him. Over a period of time, the student will slowly eliminate his weaknesses. So, SWOT analysis, helps students to strategically approach his different decisions and get successful.