Question

The question is of personal selling.you need to prepare the sales plan for a product that is not existing in the market. One of the example is the charging case with the kinetic energy. you can use this example or may prepare a new sales plan it for a new product. it should include the sales plan along With the sales proamotion activities and references.

Answer 1

Answer 1) Well preparing a sales plan and promotional activity requires a log planning before hand, first you need to decide the customer target segment and them for target customers you need to brief the about the product through various promotional and advertisement sources. So let’s discuss how create a sales plan and how to pitch product that is a charging case with the kinetic energy. Let’s do it step by step:

1) Brief intro about product to customers: The Kinetic Energy Charger Uses Your Movement to Top Up Your Phone. By saddling the intensity of your development, this kinetic energy charger can support your telephone or USB gadget. In particular, AMPY stores the energy you make from strolling, running, cycling and comparable movement.

2) Values in product: Next step after the brief of product is to tell values and attributes of the product to customers, this will grab their attention and this is a part of sales plan. Values like wireless charging, technology advance features, first in segment charger, out of the box technology etc

3) Unique selling preposition: The most important step is to flaunt a unique selling preposition of the product that can make it different from competitors and show the new different features which are new in segment

4) Setting up channel and platform for sales: Next step of sales plan is to set up channels of selling that can be online and offline channels both. Company can directly sell charger to customer through online channel or can go with brick and mortar system with building channel members like distributor, wholesalers and retailer.

Moving towards how to promote it, that is sales promotion:

1) Through social media: Most of tech people are currently using social media so for such a product it is very important to promote product through social media platform and it can create a buzz on social media.

2) Through advertisement: As for making customers aware about the product advertisement is very much required because advertisement is the first step to make people aware about the product and its features and its values

3) Introduction offers: At first it is very difficult for customers to adapt a new technology or new product, so for this introduction offer can be given where the price will be less at initial stage and the can grow with time. This will increase the sales as well.