Question

When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends. After a few weeks, then a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under-30 age group, and used drive-by billboards in the large cities near the nightclub areas. Reference: Ref 16-1 Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of _____ marketing, while the TV commercials described above would be an example of ________ marketing.

Answer 1

Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of Affiliate marketing, while the TV commercials described above would be an example of Paid Media marketing.

Affiliate marketing is one in which the affiliate marketing company gains incentives and commission on basis of the sales they have generated. Here, the dealership salespeople would win a trip to Hawaii if they would sell atleast ten new vehicles in the first month. The trip to Hawaii acts as an incentive in this case.

Paid Media marketing involves using media such as billboards, newspapers, television, magazines, etc to advertise your product or services. The organization pays for the advertisements to the media