Now we delve into a bit of anthropology as it pertains to what a
business manager needs to know about foreign cultures, their values
& mores, and respective business environments. You'll examine
social structures, the individual, the group, the family, social
stratification and class (in India caste) distinctions
You'll discover World Religions, their respective diets, foods,
table manners and their impact on business. Yes, never to do
business in Middle East on Friday (businesses closed - the day of
Sabbath in Islam). Asians wear white at funerals, not our black.
McDonald's learned that India practices Islam in the far north and
the balance Hinduism where the cow is sacred. So, no Big Mac; but
McMutton. Tough to sell life insurance in Saudi Arabia where
fatalism is prevalent in their culture and religion and comes
across in business decisions. Why should we plan our business?
Events will happen only "If Allah wills it". Buddism - Southeast
Asia, Confucianism - China, and Shintoism - Japan.
Spoken & Unspoken (body language) language. The OK sign we use
in the US is insulting in Brazil. Be careful, I knew someone who
lost a big business deal because of this.
Key element in this chapter is Hofstede's studies of world values
in the workplace.
Power Distance: How authority is viewed. We see this in how foreign
companies form their organizational management charts. Up &
Down or Flat.
Individualism vs. Collectivism: Is the individual more important
than the group; or visa versa. In Japan, the group is
EVERYTHING."The nail that sticks out; shall be hammered down"
Uncertainty Avoidance: Approach toward risk taking. Aggressive or
Conservative?
Masculinity vs. Femininity: More than what you think. Would you
prefer as raise or more time-off? We would take the money; the
French would take the time off.
Ethnocentrism: i.e. The way we do business in the US in the best
way and the only way. Polycentrism: i.e. As a US company we must
totally immerse ourselves in the foreign culture where we are doing
business.
OK, let me hear your thoughts, comments, or even experiences
regarding overseas business culture(s).
The differences in the factors like masculinity, power distance, individualism, future consiousness, indulgence etc, define the way people interact among themselves and with people from different cultures. These factors are essential to know for the organisations that operate across the globe. There is nothing wrong or right in this global scenario. What can be termed as perfectly normal in one part of the world may be highly objectionable in some others. These differences affect the businesses of multinational organisations, where the business leaders are required to study the local culture, ways of communication, ettiquettes at and off the work, social structures, group dynamics and collectivism and its influence on the business etc. to be what it takes to succeed while working in those regions.
The experiences include cultural differences, sometimes to such extent that one risks his /her life by being at a risk of stoned to death while doing business in an Islamic country by violating some norm that bears such horrific sentence. Other experience, rather good, being part of local festivities in a country like India, to boost your sales by establishing a connect with locals, both customers and business people, or being part of a grand social circuit of China to be recognised as "one of them" and gain business advantage, or join a Latin American party and do business as they do.
The crux of discussion is that in order to gain global competitive advantage, an organisation must invest in cultural sensitivity training, a refresher course on the cultural and behavioural aspects of the country where business is moving and developing a global mindset among the employees.
Now we delve into a bit of anthropology as it pertains to what a business manager...
Hofstede (1980) surveyed business people in more than forty different countries and applied a statistical technique, which is called factor analysis, to their responses to determine the outstanding behavioral characteristics. Hofstede found that there were distinct behavioral constructs that could be used to differentiate cultures and labeled the constructs' cultural dimensions. The dimensions have been used in numerous research studies for both basic and applied research. The dimensions have helped cultural psychologists to define cultural groups and to determine the...
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