Question

Construct 4 key business performance measures of Estée Lauder

Answer 1

4 Key Business Performance or Financial Performance Measures of Estée Lauder:

1. Business Performance or Financial Performance Measures --- Net Sales for Various Product Category and Location, Year - 2018

Four Key Business/ Financial Performance Measures
Company Name - Estée Lauder
Year- 2018
Financial Measures	Product Area	Figure in USD and Million
- Net Sales	Makeup	1561
- Net Sales	Frag rance	538
- Net Sales	Hair Care	154
- Net Sales	Skin Care	1730
- Net Sales	Other	22

Graph for Net Sales - Financial Measures for Various Product Area

2000 1600 1400 1000 800 600 400 200 0 Seriesi 3 4 5

Financial Measures	Location	Figure in USD and Million
- Net Sales	America	1219
- Net Sales	EMEA	1766
- Net Sales	Asia and Asia Pacific	1020

Graph for Net Sales - Financial Measures for Various Location

2000 1600 1400 1000 800 600 400 200 0 Seriesi 3

2.  Business Performance or Financial Performance Measures --- Operating Income - Loss for Various Product Category and Location, Year - 2018

Financial Measures	Product Area	Figure in USD and Million
-Operating Income - Loss	Makeup	138
-Operating Income - Loss	Frag rance	84
-Operating Income - Loss	Hair Care	15
-Operating Income - Loss	Skin Care	565
-Operating Income - Loss	Other	4
Total Value in USD and Million		806

Graph for Operating Income(Loss) - Financial Measures for Various Product Area

600 500 400 300 Series1 200 100

Financial Measures	Location	Figure in USD and Million
-Operating Income - Loss	America	-61
-Operating Income - Loss	EMEA	627
-Operating Income - Loss	Asia and Asia Pacific	240
Total Value in USD and Million		806

Graph for Operating Income(Loss) - Financial Measures for Various Location

700 500 400 Seriesi 2iND 100 100

3. Business Performance or Financial Performance Measures --- Sales and Profit Measure for the Year 2018

Financial Performance Measures	Year 2018 Value in USD and Million	Growth over 2017 in Percentage
Net Sales	3523	7.50%
Cost of Sales	824	15%
Gross Profit	2699	6%
Gross Margin in Percentage	76.61%

4. Business Performance or Financial Performance Measures --- Operating Income and Expanses for the Year - 2018

Financial Performance Measures	Year 2018 Value in USD and Million	Growth over 2017 in Percentage
Operating Expanses	2048	3%
Operating Income	650	15%
Operating Expanses Margin in Percentage	57%
Operating Income Margin in Percentage	18%