Question

You are planning to set up a modern dining specialty restaurant. To ensure the survival, sustainability and success of the business you are required to examine the business environment to identify gaps in the Malaysian market. To do this, you are required to conduct a PESTLE analysis to identify those external factors that could have an impact on your enterprise. TASK Therefore, prepare a report that explains how the PESTLE factors (Political, Economic, Sociocultural, Technological, Legal and Environment) may affect your chosen business. Use specific examples to support your reasoning. INSTRUCTIONS Your report should have: 1. An overview of your chosen business. 2. Discussion of each PESTLE factors should include: a) Identification and description of each factor b) How the factors influence the specific chosen business Support for reasoning with specific examples where applicable d) Conclusion GUIDELINES TO CHEGG TUTOR'S REFERENCE 1. must demonstrate inclusion of appropriate theory and/or models. 2. Your work must be professionally presented.

Answer 1

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0 PESTLE PESTLE Pestle is a for ushing heavy tool with a rounded end, used ceu and grunding substances such as spices drugs typically in a mostar Pest analysis describes macro. environmental in the environmental scanning component of strategic man anagement a framework of factors used

( This tool is especially useful when starting business entering neus foreign market PESTEL is an acronym that stand for Political - Economic -> Social Techno cological → Environmental 个个个 E → Legal factors factor will be Each belou wi elaborated on

3 Blitical Economic Legal Pestel Analysis Social Techno 1 Envion- mental logical Pestal factors factors are: Political factors: These factors about how to what degree nment intervenes in the economy of a certain industry. It can are government

of nist foreign trade classified and include government policy, political stability instale bility conception, foreign policy tase policy, labour law, environmental lawe and teade restrictions. The government may profound impact education system, infrastruc. health regular tions and account by the attractive. may have on on nation's the and it comes to ness co potiential market

5 2 , Economic Factoes: These minants are the deter- certain a consumees economy's performance. They include economic growth, exchange rates, inflation eates, interest rates posable income income o and unemployement rates. These factors may have direct or uideiect long teem impact impact as it affects purchasing power of consurnees and also affects the peice and services. of the products

6 the 1 tics noems values the within the 3, Social Factors: This dimension earisonment represents the demographic characteris- customs and population organization operates; also includes teends populath growth age. income safety, health lifestyle and cultural barriées also imp to marketees when target'g customers also says about the local work force and willingness to work under conditions. such eate, carees, / / It o

“ Technological Factoes: This may may affect the industey refers to technology g innovath research and Level cs / operations of the and this i incentives automath development CRED), techonological change the amount technological a market possesses By know'g what is going technology wise we able to peevent from spendig and o awareness that Өм can lot of money for the company

“ Technological Factoes: This may may affect the industey refers to technology g innovath research and Level cs / operations of the and this i incentives automath development CRED), techonological change the amount technological a market possesses By know'g what is going technology wise we able to peevent from spendig and o awareness that Өм can lot of money for the company

8 5 , raw as Environmental factors? These have been become imp due to the increasing scarcity of materials, polution targets and carbon foot point target set by governments, also includes ecological and environmental factas weather, climate which may affect inclustries such as tourism, faeming, agriculture and insurance. 6, Legal factors: Although these factors may some overlap with the political factors have

9 include discriminath laws, antiteust laws, employement laws, consumes lection laws, copy eight and patent laws and health and have peotec auvale safety laws. We have to be ? any pstiential changes in in legislath and the impact, business and also should we have to do ini the in oul have a iture and legal advisos. Pestel Analysis Conclusion: This covees es only some

9 include discriminath laws, antiteust laws, employement laws, consumes lection laws, copy eight and patent laws and health and have peotec auvale safety laws. We have to be ? any pstiential changes in in legislath and the impact, business and also should we have to do ini the in oul have a iture and legal advisos. Pestel Analysis Conclusion: This covees es only some

(10) wil egs of general external factors that companies may want to take account, also il vantes fror om uiduiley to uichulley and from nation to nation eg: The soft incluiley might have less to do with environmental and ecological factors than ware the oil al automotive industry Pestle Analysis ege Uber: It is a eapidly growing taxi sevice provides in the world, people like its features such easy

all app and veesies accessibility with the and tasi sharing Howeves, there are conteo. ch minimum wage complications and banning that helping sue as are not its cause. These are the main PESTLE FACTORS x X x

all app and veesies accessibility with the and tasi sharing Howeves, there are conteo. ch minimum wage complications and banning that helping sue as are not its cause. These are the main PESTLE FACTORS x X x