Question

1. Imagine you are planning an upcoming campaign for a local coffee shop. Create a content strategy document.
2. What social media tactics would you use?
3. For the same coffee shop create a sample content calendar (week, month, or annual)

Answer 1

Solution:

Content strategy:

The content of the coffee shop document will contain the pictures of its coffee in a fancy manner along with cuisines which are bakery items famous in the regional area. The content will contain information about the coffee shop and will announce for any of the promotional strategies that may have been developed for increasing the sales revenue of the coffee shop. the content will be carefully designed to match the style and flavor of the local audience.

Social media platforms can be used to float the same content pages, banners and information to the targeted groups in the local region by running Google AdWords, Facebook, Instagram campaigns by geo-targeting the customer group. the content can also vary as per the age groups of people were targeting on social media. The younger lot can have a fancier content whereas the aged people can have more of a different content which matches their style. Such Advertisements can be run on social media for better promotions.

The content calendar basically covers all the different content that you will float as per the seasonal changes. A warmer season will have content that showcases cold beverages whereas a cold season will showcase hot cappuccinos in the content calendar.

Sample Calendar:
Winters: Hot coffee, cappuccinos, pastries
Summers: Cold beverages, Frappe coffee, Puffs
Spring: Cold and hot beverages both