Question

The UMSL MBA attracts a diverse group of students from different educational and employment backgrounds.   Your task is to develop 3 or 4 profiles of MBA students who attend UMSL.  Make sure to label each segment and provide a rich description of their demographic, psychographic, and behavioral characteristics.

Answer 1

Jessica Simon

About Student: For Jessica it has been the variety of programs that has attracted her to choose UMSL post graduate degree program. She hails from Cape Town, South Africa and has keen interest in music. At UMSL she pursues further education in nutritional biochemistry.

Education: BSc. Biochemistry

Extra curricular activities: Member of Toastmasters club and Core committee member of musical club at UMSL

Parvati Patel

About Student: Parvati is from the culturally rich country of India. She holds interest in artificial intelligence and has worked under the guidance of faculty at UMSL to publish a total of five white papers on the topic. She also holds a rich experience of 3 years as a software developer prior to pursuing her studies here in Masters in Artificial Intelligence

Education: B.Tech in Computer Science

Extra curricular activities: Member of student lead diversity committee at UMSL

Cho Chang  

About Student: Cho is a student entrepreneur in the digital marketing space which is funded and supported by UMSL incubator. Her venture focuses on creating home based jobs for people across the world. She is currently pursuing her graduation in Computer Science.

Education: Home schooled for 12 years

Extra curricular activities: President of society for change at UMSL