Question

How can you leverage the forms of marketing that are also strategic implementation tools?

Answer 1

Leveraging different forms of marketing means using the marketing in a way that helps organization achieve its strategic goals. It can be understood by the different examples using different forms of marketing. The first example is the digital form of marketing or internet marketing that is leveraged by using it on social media, emails, mobile and search engines where people are present as per the latest trends. Here, marketing is leveraged to communicate the message to the audience that are identified as a part of strategy and integrated marketing communication is developed to communicate with the audience. Over a period of time, consumers perceive the organization as a brand or value creator in the same way  that is also perceived and envisioned as well as strategy created to achieve the objective. Here, it can be observed that marketing form is used or leveraged to implement the strategy and achieve its objectives.

In another example, a value driven marketing is used to deliver value to the consumers as a whole package, rather simply offering products and services. These value based communication and engagement built with the consumers, communicate the message that is prepared by the strategy. It helps consumers again perceive and recognize the organization that is as per the vision of the organization and the strategy that wants to achieve it. So, different forms are marketing are used to build a communication that is used as a channel to implement the strategy and get the desired result.