what are some strategic tools that can improve microsoft's competitive advantage?
what are some strategic tools that can improve microsoft's competitive advantage?
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Microsoft is a brand which is known worldwide with it's products being used in every point of the world. It's brand equity is it's main strength which helps it maintain it's position among it's competitors. It's strong leadership which is the main reason for various innovative ideas and risks taken by the company is another tool helping the company to improve it's competitive advantage. The range of products introduced by the company , various innovative marketing strategies implemented , acquisitions made by the company and various new features being added by the company would become some of the strategic tools that can improve the company's competitive advantage.
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what are some strategic tools that can improve microsoft's
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