Conduct a qualitative research on the impact of social media advertising on the use of sports drinks by athletes.
This Qualitative study can be done through following chapters or headings as per the requirements of the researcher . Quantitative research is based on actual measurements of the phenomenon. Here , development of constructs are more important. The following headings may be included.
1) An introduction
2) No need to do literature review but it should be done to find suitable research questions
3) Objectives of study
4) Research methodology
5) Interpretation and findings
6) Recommendations
7) Limitations of the study
Bibliography and Reference
I will here snapshot of research methodology.
Research design: Exploratory
Research approach: Inductive
Population: All the athletes in USA
Sample : 100
Sampling technique : Purposive
Sampling area: California, Huston and Washington DC
Sampling unit: Top athlete clubs situated in these cities
Data collection method: Interview with semi structured questions
Analysis should be done based on text analysis and verbatim of respondents . Content analysis can also be done through software like nvivo etc. To make report more valuable researcher should try to reduce the biases occured during research work.
Conduct a qualitative research on the impact of social media advertising on the use of sports...
conduct qualitative research on the impact of social media advertising on the use of sports drinks by athletes. You are to use one qualitative method in your research. Write a report of your research stating why the research methods were chosen.
Discuss the impacts of social media advertising on the use of sports drinks by athletes.
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