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Conduct a qualitative research on the impact of social media advertising on the use of sports...

Conduct a qualitative research on the impact of social media advertising on the use of sports drinks by athletes.

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Answer #1

This Qualitative study can be done through following chapters or headings as per the requirements of the researcher . Quantitative research is based on actual measurements of the phenomenon. Here , development of constructs are more important. The following headings may be included.

1) An introduction

2) No need to do literature review but it should be done to find suitable research questions

3) Objectives of study

4) Research methodology

5) Interpretation and findings

6) Recommendations

7) Limitations of the study

Bibliography and Reference

I will here snapshot of research methodology.

Research design: Exploratory

Research approach: Inductive

Population: All the athletes in USA

Sample : 100

Sampling technique : Purposive

Sampling area: California, Huston and Washington DC

Sampling unit: Top athlete clubs situated in these cities

Data collection method: Interview with semi structured questions

Analysis should be done based on text analysis and verbatim of respondents . Content analysis can also be done through software like nvivo etc. To make report more valuable researcher should try to reduce the biases occured during research work.

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