Question

discuss the circumstances under which marketing research and marketing intelligence would be of use to the marketer

Answer 1

Marketing intelligence is existing information that small-business owners use to study markets, competition, political implications and consumer demographic variables. Marketing research data is not readily available. Companies usually use phone, Internet or in-person surveys to garner marketing research data. Marketers use both types of information to analyze their business situations and develop marketing strategies.

1.  A marketer, may use marketing intelligence to determine her company's market share, which is the percentage of units and dollars her company wields in the marketplace.

2. a company would need to conduct marketing research surveys to determine consumer preference differences in the markets it serves.

3. Marketers may also use marketing intelligence and research in conjunction with certain government regulations.