Question

how would you use marketing research to make recommendations on marketing the soap?

Answer 1

Marketing research can be used to:

1. Identify the customer reception and the first reactions of the customer to the new soap

2. Look at the factors or reasons why customers use a soap

3. Look for ingredients that make a soap brand famous. We can look at a brand already famous and see what are the ingredients that attracts customers to that particular product

4. Come up with ideas on who would you garner initial curiosity among customers for the launch

5. Make several dry runs regards the soap and any advertisements that can be aired either on television or social media.