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When all possible retailers are used in a trading area, the channel strategy is termed: Select...

When all possible retailers are used in a trading area, the channel strategy is termed:

Select one:

a. intensive.

b. exclusive.

c. partial coverage.

d. pull coverage.

e. selective.

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Answer #1

Ans) the correct option is a) intensive

Intensive strategy is a strategy in which they stock their products in as many outlets as possible.

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