Question

compose a literature review surrounding the debates on The impact of a good marketing strategy on an Organisation's performance. This submission will serve as part of your motivation or presentation to your manager.

Question for busniess research

Answer 1

Solution:

Marketing has been a crucial part of any business. It is always necessary to take the products or services that you provide to the consumers and ensure that the consumers are aware about your products and services. Markeing helps the business in understanding these parameters and take appropriate actions to ensure that the consumers are aware of the products and services of the business.

Now that the importance of marketing is clear it is also necessary that the marketing strategies are aligned with the overall mission and vision of the organization. The marketing activities have to be carried out keeping in mind the organizational level goals. It is necessary that the marketing strategy is developed considering the holistic view of the business by considering all the stakeholders of the business, customers included. Good marketing activities, especially in a saturated competitive market will take your products in front of your consumers and keep brand awareness high. Hence, this allows the consumers to interact with the brand conveniently and thus be associated with the brand. Thus this results in higher sales and hence the organizational performance. Also, if the marketing is carried out correctly, even the revenue generated will be higher and businesses will have no need of providing promotional offers to attract consumers.

Hence, this is why a good marketing strategy can have a significant impact on an organization's performance.