Question

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Q: What are the strategic drivers of mobile marketing? Why is each important?

Answer 1

The major strategic drivers for mobile marketing are

• Context:-Through mobile marketing information has to be provided to the customer at any point of time .
• Localisation:-This is where the real time or actual location of the user can be determined and the specific information about the location can be provided.
• Growth of the social network: The increasing growth and reach of social market has enhanced the need of mobile marketing where digitalization of advertisement has made a revolutionary change.
• Personalization:- Nowadays personalized marketing interms of message, direct calls and customized offers based on customer needs and shopping patterns make use of mobile marketing
• Time value :-information might get obsolete soon so mobile marketing has to update of upgrade based on the same.
• Security and privacy of users:- This also has vital role in designing the marketing strategies in mobile which builds up trust and confidence to the customers.