1. How do consumers identify where to shop for groceries? 2. Information Search: How do they...
1. How do consumers identify where to shop for groceries?
2. Information Search: How do they gather information about new
types of grocery retailers entering the market?
3. Evaluation of Alternatives: How do consumers evaluate
alternative grocery retailers? What are the consumers’ decision
criteria?
4. Retailer Choice: What grocery retailer was actually chosen, and
why did the consumers choose it? If the consumer shops at multiple
retailers for groceries, why?
5. Post-purchase Evaluation: How satisfied are they with the
retailer(s) chosen? Will their satisfaction change the process for
the next purchase of groceries?
Homework Answers
1.
Consumers may never again have a single favored grocery goal on the grounds that a solitary store alone can't satisfy all their shopping needs. This means a divided shopping knowledge where numerous grocers remain to win. In reality, it could mean another type of store loyalty is coming to fruition — one where shoppers have a most loved store for produce, for arranged sustenances, for forte products, and so forth.
Contending on price is by all accounts a conspicuous answer for loyalty issues, however grocers are as of now secured a race to the base.
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1. How do consumers identify where to shop for groceries?
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