Question

An IT company operating in Atlantic Canada with 4 locations (Charlottetown, Halifax, Moncton, St. Johns) has seen its profits drop in recent years due to decreasing sales numbers. The company’s CEO believes that this is due to employees’ poor sales skills and has hired you to help address this problem. You perform design an experiment where half the sales staff at each location receive three weeks of sales training in the straight-line selling system. After training is completed, you track sales in both stores over a period of six months to assess the impact of sales skills training on store performance. Answer the following:

1. 1. State an appropriate null hypothesis.
2. 2. State an appropriate alternative hypothesis.
   3. What is an important step that should have been completed before the experiment was designed?
   4. Identify the dependent, independent and mediator variables

Answer 1