Question

A beverage company from Barbados is considering entering an international Asian Market (Japan).

Global localisation (glocalization) is usually required for success in the international market. How will this be achieved? Cultural analysis based on Hofstede's Dimensions must be included for the chosen market (Japan) . Include culture issues etc. which may arise or should be considered.

Answer 1

Global localization is the process which includes the activities that enables the global product to get adapted to the local market. When considering the internationalization the glocalization plays an important role in the success of the organization. When the beverage company form Barbados enter in to the Japan market, they should consider the local culture and other aspects of the Japan in order to succeed in the business.

Some of the ways through which Glocalization can be achieved in Japan are mentioned below

• The vision and mission of the organization can be formulated in such a manner that it inspires the target audience of Japan.
• The strategies of the organization should focus on relationship building and the global-local alignment.
• Local partners can be included in the supply chain.
• Focusing on the production of the contents which are relevant in the local market.

The cultural aspect is the major factor which has to be considered while formulating the glocalization strategies. Hofstede cultural Dimensions can be used here in order to analyze the cultural aspects of Japan and how the beverage organization from Barbados can yield success in Japan.

Japan practices a hierarchical distribution of power as it holds the power distance index of 54%. This culture makes the organization to focus on hierarchical structuring in its business operations. As per the cultural analysis the Interpersonal connections of Japan are less which can impact the team work and participative culture of the organization. The power of male is higher which can impact the woman empowerment which can be another cultural issue.