company is considering heavy investments in marketing for a product. For which BCG product classification would this be appropriate?
Group of answer choices
A Star
B Cash Cow
C Dog
D Question Mark
Ans) Correct option is Cash cow, because in this it is low growth and high shares are establish and successful.So for BCG product calssification cash cow is appropriate.
Do give positive rating if this answer is helped.
company is considering heavy investments in marketing for a product. For which BCG product classification would...
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Which portfolio model/tool does this graphic represent?
Ansoff’s Product/Market Opportunity Matrix
BCG Boston Consulting Group Matrix
General Electric Portfolio Matrix
Porter’s Generic Strategies Model
Relative Market Share High Low Question Stars Mark Cash Cows Dogs Market growth rate High
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