When a firm sets its advertising budget based on a consideration of what other firms spend...
When a firm sets its advertising budget based on a consideration of what other firms spend (within the limits of its own overall budget) this is called the: _____.
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A. |
competitive parity method |
|
|
B. |
tax and spend |
|
|
C. |
affordable method |
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|
D. |
objective and task method |
|
|
E. |
percentage of sales method |
The method of managing an IMC budget by pre-defining a proportion of sales revenue to meet communications objectives is called the: _____.
|
competitive parity method |
||
|
affordable method |
||
|
objective and task method |
||
|
percentage of sales method |
||
|
tax and spend |
Homework Answers
Q1 a)competitive parity method
Q2 c)objective and task method
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