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Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives...

Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?

Company: Netflix is the company chosen

Opportunity: Penetration in new markets is the opportunity chosen to be used

Complete the following:

  • Explain why this opportunity/threat was selected, and how it is anticipated to benefit the organization.
  • Create at least 3 measurable project objectives based on your analyses. Determine timelines and responsibilities for each objective (e.g. with a RACI chart)
  • Explain why these objectives are appropriate for the project.
  • Develop at least 2 metrics to evaluate achievement of each of the project objectives. Provide a 1-page explanation for why these are appropriate metrics for each of the objectives.
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Answer #1

Explain why this opportunity/threat was selected, and how it is anticipated to benefit the organization.

Although Netflix is available in many countries, it is still trying to enter or penetrate or succeed in markets. Some of these areas are members of the continent of Europe and also of China.

Such regions give the company enormous opportunities and the company will work harder to join although there are laws that prevent foreign companies through compliance issues. Netflix will review the laws and comply with them through collaborations with local firms to get a better understanding of the region's people and culture.

Such regions are of critical importance because they represent a large portion of the world's population that would help the company diversify and extend its reach to market. This will help it increase its sales and hit its products worldwide.

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