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Identify five factors that tend to intensify competitive rivalry among an industry's member firms.

Identify five factors that tend to intensify competitive rivalry among an industry's member firms.

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There are the following five key factors that tend to intensify competitive rivalry among the member firms in an industry:

1. A large number of competitors or competitors having equally matched resources and capabilities.

2. The industry is growing at a slower rate making cut-throat competition among firms to survive.

3. Competitors having diverse strategies, personalities, origin, and relationships with foreign companies.

4. High costs involved in the exit such as economic, social, and emotional costs.

5. Firms having high stakes in achieving success that they are ready to sacrifice profitability for their expansion.

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