Imagine you are the Owner of a large furniture store with approximately 150 employees. Rank each of the 8 characteristics in importance for you to fully develop your team and motivate them to drive more sales growth and customer satisfaction. Explain why you ranked each one the way you did.
The 8 characteristics in importance to fully develop the team who is working for large furniture store and to motivate them to drive more sales growth and customer satisfaction are :
1. Adequate and fair compensation : Providing employees with the standard wages as defined by the Minimum wages act, safeguards the interest of employees while motivating them to work more efficiently as compared to employees who are not provided with the adequate and fair wages. It can also reduce the employee turnover ration.
2. Development of human capacities : Employees must be provided with the anatomy where they are not micro managed and control, as it provides them with opportunity to develop their abilities, skills while working. Though senior employees can give them feedback regarding their work so that improvement can be made.
3. Safe and healthy work environment : As in case of furniture store providing employees with the safe and healthy work environment that is taking care of their safety needs at store, having enough ventilation etc must be taken care of as it can largely impact the quality of work life of employees. Employees can also be provided with the flexi work hours, safety against noise etc.
4. Growth and security : Company that provides employees with the growth opportunity and security in their work can help to motivate employees while provide customers with great service as employees who are satisfied with their work are more likely to perform well at their work.
5. Social Integration : Employees must develop a sense of belongingness to the furniture store, it can be achieve if the work life balance, non discrimination practices and training and development programs are provided to employees regularly. As employees able to develop a self respect and social integration is necessary while at work.
6. Constitutionalism : Providing employees with the extra privileges such as incentives, right to expression, privacy etc can help them to achieve their set target as constitution of the store must have rule of law and regulation while doing the business.
7. Total life span : Providing employees with the total life span that is helping them to achieve work life balance if they have to work late hours or have to travel for work is necessary as quality of work life and performance can be directly connected and will be affected if not taken care of.
8. Social relevance : Store must be involved in fulfilling their social responsibility, obligations etc so that employees can be driven to work more effectively. They must provide with the good quality products, employment practices that are in align with their social and legal responsibilities.
Walton’s Categorization of Quality-of-Work-Life Programs identifies 8 types of expected benefits to increase employee morale, productivity,...
Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
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