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What is the Micro Environment (SWOT Analysis) Of Marvel Entertainment on your own words

What is the Micro Environment (SWOT Analysis) Of Marvel Entertainment on your own words

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Answer #1

Strengths:

  • Support from Walt Disney Co.
  • Having a rich library of around 8,000 characters
  • Only one significant competitor (DC)
  • A well-settled and expanded global presence
  • Communication with followers
  • Having a large army of brand loyalists
  • High movie turnover rate

Weaknesses:

  • High movie turnover leads to predictability of stories
  • Portfolio mostly restricted to "superheroes"
  • Too-complex to-follow plots
  • Characters are not fully related (live in a fantasy globe)
  • Perception as comics only company

Opportunities:

  • Better use of lesser-known characters
  • Diversification of superhero and villain portfolios
  • Connect directly to female comic book readers
  • Promote more of female superheroes like Captain Marvel.
  • High-traffic events and conventions
  • Partnerships with relationships already developed by Disney

Threats:

  • Tough competition from DC movies
  • Fellowship and loyalists in the video game sector
  • Independent comics are gaining followers
  • The decrease in print publication
  • CW Network works mainly with DC
  • E-comics theft
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