Question

What are your company's important resources and capabilities, Do you consider your company to be competitively stronger than rivals (or write about your selected company). Use one facet of the PESTEL analysis and list and describe your company's resources and capabilities and how these allow your company to remain competitive.

Answer 1

The company that I like to talk about is Apple inc. As we all know that Apple has always been a market leader coming to the best of skills, competencies and resources it has been using since Steve Jobs lauched the first Iphone in the market which strategically changed the lives and the whole technological market around the world. Apple has always been strived to achieve its performance through a lot of aspects being it the skillful labour, the effective utilisation of resources or being the strategic decision and policy maker in the market. Being effectively and efficiently using its resources all together, it has captured not only the domestic but the global market and achieved sustainability all around. Considering the PESTLE analysis, the most important resource I consider for the Apple Inc. is the Social as well the technological domain which helped the firm to have the competitive edge throughout.

1. Social Factor: The social factor talks about the values, cultures, societies and norms your company is following by surviving in different dynamics of the market. Apple has always been a very diversifed organisation and always have a diversified workforce to build and perform better. Apple has always believed in the fact that innovation and creativity comes with the variety. Thus, by including different people having different ideologies and concepts, Apple has achieved a strategic domination in the market by having skilled labour who are capable, competant and effective to offer the best product and service.

2. Technological Factor: Apart from the social factors, Apple has been always upgraded themselves with the so far best technology and the marketing techniques it employs which helps the customer to stay connected with the company and every year have the same huge demand for their new iphone or any apple product being launched. By analysing the market through primary as well secondary research, Apple always evaluates the data and the demand the customer is having, process and finally reciprocates the demand by offering a device or service which completea all of their needs and wants. By having such superior value and quality, people consider Apple a value for money product and thus don't even hesitate to pay more as quality is being assured. Thus, these factors have the company stay competitive and strong in the market domain.