Question

Start a discussion that related to digital marketing online, social, and mobile

Start a discussion that related to conscious marketing, corporate social responsibility, and ethics.

Start a discussion that related to analyzing the marketing environment.

Answer 1

Start a discussion that related to digital marketing online, social, and mobile

Marketing has evolved over time; traditional marketing has reached a point beyond which concepts of traditional marketing are fading away. Marketers use variety of new concepts to attract and retain consumers. In the modern era, digital marketing has taken over the traditional marketing digital marketing involves marketing of goods and services through digital platforms. Social media, Internet search, mobile messaging, pop ups etc. are some of the digital platforms. Marketers advertise their goods and services through these channels to attract and retain customers. There are various other techniques like Search engine optimisation, search engine marketing that marketers use in advertising their goods and services online.

Start a discussion that related to conscious marketing, corporate social responsibility, and ethics.

Conscious marketing is related to responsibility marketing. Conscious marketing is different from traditional marketing in creation of goods and services that is offered to market. Conscious marketing does not offer goods and services that consumer desires or what competitors are offering. Goods and services are created what marketers feel is right for the society; that comes right from their heart.

Corporate social responsibility refers to the responsibility of the business towards society. Corporations exist in a society and draw resources from the society; there is also exploitation of the society in some cases. Therefore, the basic notion behind corporate social responsibility is to give back some percentage of profits back to the society.

Ethics are the guidelines which are unwritten but deep rooted in the culture. Ethics direct the actions of the managers in circumstances where they have to deal with right and wrong. Ethical decision making enables the mangers to decide on matters of concern with a morality and values.

Start a discussion that related to analyzing the marketing environment

Marketing environment analysis involves scanning micro and macro environment. Micro environment includes scanning its marketing personnel; marketing research infrastructure; research and development; operations; financial position etc. Analysis of micro environment gives strengths, weakness, opportunities and threats.

Macro marketing includes analysis of its customers, suppliers, economic environment, technological environment, social environment etc.