Question

Question one

Develop a digital (online and mobile) plan to add to your IMC plan for the wound-no-more product that you are working on in your hypothetical business.

Answer 1

Integrated marketing communication IMC is a marketing technique that does the work of targeting consumers and at the same time communicating with them to make the product available to them.The objective of IMC is to communicate, compete and convince. An online wound -no-more product can be a wound cleanser that is available online This plan can be added to the IMC plan. IMC is the method of bringing together a number of communication tools like TV,newspaper articles etc which would make the product desirable to the consumer.IMC is persuasion which involves persuading consumers to believe in a product ,to desire to get the product and to purchase the product. Seven important marketing tools are advertising, public relations,personal selling,sales promotion,direct marketing,digital marketing, and guerella marketing.IMC involves making new communication tools available to the consumer and online and mobile plan is one such tool for the wound-no-more product which is a wound cleanser here in a hypothetical business.Digital online marketing and mobile plan evolve with technological innovations and are used to market ,sell products ,services, ideas and experiences.In a new business the necessity is to persuade and convince and once the consumer buys a brand there is no surety that he will buy the brand forever. So online attempt should be made to remind the consumers of the benefits of the product.