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What are the key reasons for Timberland’s success to date? Could its strategy have worked at...

What are the key reasons for Timberland’s success to date? Could its strategy have worked at a company like Nike?

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Some of the key reasons for the success of Timberland's success are:

  • Increasing dependency on renewable sources of energy for production which lowers the carbon footprint on the environment.
  • Using sustainable raw materials like leather for creating their products.
  • It also undertakes policies to create an awareness to preserve the planet.

All of these have not only resulted in attracting customers as more and more people are using socially responsible brands, but the company has also recorded lesser cost of production through their efforts for reduced carbon emissions.

Nike or any other company can use these strategies to create goods which are not only good for the customers and cost-saving but also beneficial for the environment. Nike, being a company which wants to attract fitness enthusiast, can benefit greatly as fitness lovers are leaning towards brands which take social ethics seriously. therefore, the company can attract more customers, increase its market reach and grow to be even more successful by using such strategies.

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