Question

Think of an organization you have worked worked for, currently work for or would like to for in the future. Based on your experiences and research you conduct, does the organization's strategy set it apart from rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about the organization's strategy that can lead to sustainable competitive advantage? Make sure you are specific and that you support your thoughts with facts/details.

Answer 1

We will consider here Apple.yes the organizational strategy of Apple sets it apart from other.Apple's strategy can be said as the company has advanced expertise in software, hardware, and services at the same time.Apple business strategy can be classified as product differentiation. Specifically, the multinational technology company differentiates its products and services on the basis of simple, yet attractive design and advanced functionality.

Business strategy of apple mainly consist of three things:

1)Great Focus on design and functionality of the products.

2)Innovation with every product.

3)Business diversification as it just don't depend on the sale of I phones.

4)Niche marketing

So apple strategy is combination of niche marketing meaning it target a specific segment of the population , cost based and differentiated market .It's product is not for every one.Apple has positioned itself in the market as a status symbol product.Since it's product are unique ,highly innovative and high end it's market it's product on cost basis .When any one purchase product of apple they are buying it blindly the trust factor that the product will be of high quality and no flaw is very strong.Hence, it has differentiated itself in a trustworthy brand.

Apple's core organizational strategy is innovation and technology based on software that gives it edge over it's competitor.