Question

Kate Johannson, product manager for Swish, the new Clairol hair conditioner. This conditioner has one high-recall attribute and three additional attributes. By the way, it thickens better than all competitive conditioners. Which positioning attribute approach(es) would make most sense for Swish? Group of answer choices

a) emotional

b) preemptive and emotional

c) preemptive

d) traditional-this is the Rosser Reeves approach

e)traditional and preemptive

Answer 1

d) traditional-this is the Rosser Reeves approach [becasuse the product has a unique selling proposition of thickening in Comparision to the other brands]

Note: If you liked the answer please give an Up-vote, this will be quite encouraging for me, thank you!