Question

What is a current event in marketing that is at least somewhat related to one or more of the topics below- new product development and management, product or service innovation of new and old products, product strategy and career profiling, brands, products, and the difference between brand versus product. Like I said the event(company or whatever) needs to be related to marketing and have at least a little bit of a tie to the topics listed above. thanks

Answer 1

Marketing management across the world is focusing on innovation of new and old products / services as well as product strategy. We can see the same kind of activities when Apple and Samsung are competing to offer most innovative and luxurious smartphone to global customers. In FMCG sector, companies are penetrating the existing customers through online selling as well as modifications in product design and dynamics.

The marketing mix of product and services differ in terms of role of people, process and ambience which are more relevant to services features of an organization and specifically designed services to end users. Now a days, product innovation helps in attracting new customers as well as retaining the existing one. Technological advancements help in achieving some unique features and processes in marketing arena. The need of the hour is to blend the technological advancements with quality offerings so as to get abnormal profit in long run.