Question

What I a current event in marketing that is related to one or more of the topics below- price and brand image, qualitative and quantitative, markup prices(retail industry), markup calculation, markdowns, distribution, distribution strategy, the role of technology as it plays to distribution and price, logistics and supply chain management. Feel free to expand on any of the topics and they do not need to be entirely related to any one topic but still need to relate to marketing. thanks for the help!

Answer 1

Logistics and supply chain is one of the crucial aspect of manufacturing as well as services organizations. Marketers can create value advantage through a strategic orientation to supply chain activities and logistics development. Generally, supply chain includes all those activities started from procurement of raw materials to delivery of finished goods to end customers. Companies like Amazon, Walmart, GM, Arsenal Mittal, Unilever, TATA steel etc. are some of the world's largest organization which has strong capabilities in supply chain management as well as logistics functions.  

Online retailers can be successful when they have strong capabilities over logistics management as well supply and reverse supply chain activities. Any delayed delivery of articles can make huge loss to Amazon like companies as customers might denying to accept the late delivery as well as they prefer where defective products should be returned too. In this way , we can say the importance of supply chain and logistics activities are important to gain market share as well as making customers satisfied one.