Question

Imagine you opened a Saudi Arabian Cafe in Philadelphia, Design three products for this cafe. What part of each product is a pure product and what part is service? What is the price of each product? How did you reach the price that you designed? What is your customer value proposition?

Answer 1

Answer1

The three products for the saudi arabian cafe in philadelphia  are-

1.BEDOUIN TRADITIONAL COFFEE,

2.PERSIAN GULF COFFEE,

3.QAHWAH SHAMALIA COFFEE

BEDOUIN TRADITIONAL COFFEE-It is a coffe which is not sweet but sugar can be added it is usually drank strong and bitterin order to compensate its bitter taste it served with traditional dates which are sweet and are accompanied with other desserts with a tray of coffe cup

PERSIAN GULF COFFEE-Arabs in gulf have a very creative way of making coffee it tastes different from that in Egypt it is also bitter in taste and served in a different type of cup although the brewing method is common with bedouin traditional coffee but spieces like safforn to give it gold colour,cloves and cinnamon is added.

QAHWAH SHAMALIA COFFEE-It literally means northern coffee it looks darker in colour because brewing this coffee takes a bit longer.sometimes evaporated milk is added to lighthen its colour.It has a unique way of serving and it is served by a pot known as dallahand more commonly served in a coffee pot called cezve and the coffee cups are small with no coffee handle called fenjan.it is served in restaurants by special waiters who are called as gahjawi. this coffee is also accompanied by dates.

Answer-2

The price of each product are as following-

1.BEDOUIN TRADITIONAL COFFEE-3.75$

2.PERSIAN GULF COFFEE-4$

3.QAHWAH SHAMALIA COFFEE-5$

ANSWER 3-

The pricing in above category is based on these factors-

1.The cost of raw materials involved in making a coffee higher the raw material greater the price.Generally in a coffe cafe the price are step by adding the cost incurred in making and then the amount is doubled to get the selling price

2.The average price of coffee in philadelphia is 3.50$ hence the price of arabian coffee should be in par with this price.

CUSTOMER VALUE PROPOSITION -It is the sum of total benefits which a company promises a customer will recieve in return for the payment he has made to the company.CVP is generally a business statement as why a customer should buy a product or service.

In this case the value proposition is to give the people of philadelphia the rich taste of arab coffe which they cannot get anywhere else in there city

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