Question

Explain (list and provide definition or meaning) the five most widely used advertising appeals.

Answer 1

The five most widely used advertising appeals are:

1. Fear - This is effectively and quite popularly used by advertisers in order to motivate target population because the negative outcome that may happen due to the application of the same is focussed on

2. Humor - it is an aspect that tends to create a positive and emotional relationship with the target customer or potential target as well that will help business organization in achieving their objectives.

3. Rational Appeal - the practical and functional requirement of the customers need to be focussed on which will ensure a better and effective aspect of creating an advertisement agenda.

4. Sex and sensuality - this is a common and popular aspect used by advertisers in order to kindle.interest about the product being offered.

5. Bandwagon appeal - this is nothing but the fear of missing out on a particular product or service and this is used effectively by the advertisers in order to ensure an effective strategy for the same as well.